The first pilot location for Grameen Today is the Local Government Area of Hume City in Victoria.

First pilot location

Hume City, VIC

Grameen Australia’s first branch was launched in Broadmeadows, Victoria on 7 September 2022.

Broadmeadows is located in Hume City and is one of Australia’s fastest-growing and culturally-diverse communities. The area is home to nearly 249,000 residents (Hume City population forecast for 30 June 2021).

It’s located on the northern urban fringe of Melbourne and is approximately 15kms from the city. Hume is built around the established suburbs of Broadmeadows, Tullamarine and Gladstone Park in the south, the developing residential suburbs of Craigieburn, Greenvale, Mickleham, Kalkallo and Roxburgh Park in the north-east and the Sunbury township in the north-west.

More than 35% of residents were born overseas (70,435 people) and come from 156 different countries. Hume residents speak over 150 languages. It also has a young community with 31% of residents aged under 18.

Hume’s rich history stretches back more than 40,000 years, when the Indigenous communities of the Gunung-Willam-Balluk first inhabited the region.

Second pilot location

Fairfield, NSW

Our second pilot location is planned for Fairfield in New South Wales in early 2023.

Fairfield City is 32km south-west of Sydney. There are 27 suburbs in Fairfield and 209,107 residents.

Fairfield is considered one of the most culturally diverse suburbs in Australia. More than 70% of residents speak a language other than English at home. In 2016, 53.9% of people in Fairfield City were born overseas, compared with 36.7% in Greater Sydney.

The Cabrogal clan of the Darug Nation are the traditional owners of the Fairfield LGA.

Future pilots

During the next five years, we plan to attract investment to establish ten branch locations across Australia.

The Grameen model is place-based and our locations are selected in consultation with local communities. We also consider available data and statistics including the Socio-Economic Indexes for Areas (SEIFA) scores so that we can better understand the level of socio-economic disadvantage in each potential location.